Apps worth opening
every day,
made by a small studio.
We're building a short list of consumer iOS apps with the same posture as the studio itself: quiet, honest, useful. The first one is launching now. Watch the workshop, or get on the list for what comes next.
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Software
made on purpose.
We work in quarters. Each one is a small, ship-or-shelve bet. Not a roadmap with twelve features fighting for the same week.
Pay attention before drawing.
A new app starts with a notebook, not a Figma file. Who is this for, when do they reach for it, what is the smallest version that earns its place on a home screen.
One real flow, end to end.
Before the marketing site, before the icon, before the name. If the core loop isn't pleasant on the third day of using it, the app doesn't get built.
Cut the parts that don't matter.
Most app screens are 30% real estate fighting for attention. We remove first, add last. Type and spacing do more work than icons.
Release the version we use ourselves.
No private beta theatre. TestFlight goes out when we'd be happy paying for it. Then we live with it for a quarter before adding anything new.
In the workshop.
What you're seeing
Names and order will change. We post a short build note when something moves from sketch to TestFlight. No screenshots until we'd be proud of the screenshot.
Get an email when the
first app opens its doors.
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